Marketing health services covered by its mode of application, both within social marketing, as well as some in
the marketing of services. By its nature, improving the health of the individual, is a service that involves a sequence
of activities, whose design is achieved at the macroeconomic level, the Ministry of Health, through regulations, and
is virtually created and delivered by organizations in the field. Health policy not only concerns the individual
considered separately, but also the community as a whole, for which there are many organizations working in the
public health sector, aimed at promoting ideas and social behaviors among a community defined geographically and
demographically.
Marketing strategies aim at informing and educating the population on healthcare, as well as at changing the
consumer’s behaviour with a view to increasing the quality of the services offered; these strategies need to be based
on the study of the socio-cultural factors which underlie the Romanian market, which contribute first of all, to
market segmentation, identifying a number of segments that require a different approach, and secondly, their
influence determines the consumer’s degree of participation in the healthcare service provision and the effectiveness
thereof.
In Romania, one of the main purposes of the national healthcare education program is to educate the citizens as a
means to improve their knowledge and change their behaviours into a new health-conscious lifestyle. The main
directions of action target to develop prophylactic medical activities and to raise the medical awareness of the entire
population, which involves the development of wide-scale educational activities in the field of public health.