The qualitative approach is used to explore students’ responses towards the ArtsMedia activity through the
mixed method of using a field study observation procedure and a semi-structured interview procedure respectively.
The use of video-recording for the observation method in this study is to capture the free flow of communication
and expressions of students as they described their creative experiences. Interviews were also conducted as
supporting evidence to clarify and explain the engaging activities that had occurred and captured in the videos. The
study was conducted at one of the primary schools in Bangi, Selangor involving fourteen Year 4 students.