Logo ellipse as markers of the world is moving through a distance. Represents the image as a symbol of innovation and change. "S letters." first and letters. "G."To show the purpose of SAMSUNG to become one with the world and to serve the society generally logo ellipse as markers of the world is moving through a distance.The letters. "S" first and letters. "G." finally through the oval out to locality connection with outside together. To show the purpose of SAMSUNG to become one with the world and to serve the society generally.