At the individual level, indeed, every individual is more and more considered as a ‘skills seller’, somebody who sells his or her own skills, and this vision of the individual reminds us of yesterday’s entrepreneurs. The new basis for exchanges between companies and individuals seems to be recognised and useful skills. Everybody can act as an entrepreneur in this new context, without having to sell his or her soul to the devil or work like a slave, despite the image promoted by contemporary Asian entrepreneurs.