This segment is the biggest of the five, with 319 people representing 43% of the sample.
The percentage of women (60.8%) is much higher than that of men (39.2%), their education level is about the national average.
Relatively many of them are students (7.2%) and housewives (3.4%), which reflects the higher number of younger people in the segment.
The highest share of primary food-shoppers (67.4%) can be found here, which probably is due to women’s dominance in the segment.
The financial situation of this segment is rather balanced.
The distribution of the consumers in this segment is close to normal according to residence type and location.