Escapism and anonymity: Because of hetero-normative societal expectations many gay men must control themselves in everyday life situations so that they do not appear outwardly to be gay. Vacations offer them the opportunity to be themselves and feel free. Because they are anonymous at the destination, they do not have to be afraid of being recognized by or revealed to people they know[22, 26]. According to Pritchard et al.[24], escaping from the everyday stress and tension of being gay is one of the most important motivating factors in going on holiday.