FrieslandCampina’s ambition is to create the most
successful, professional and attractive dairy company
for its member dairy farmers, employees, customers and
consumers and for society. The world market’s growing
demand for healthy, sustainably produced food offers
FrieslandCampina opportunities.
To fulfil this ambition, FrieslandCampina formulated the
route2020 strategy for the period 2010-2020. The key
words are sustainable growth and value creation: the
sustainable growth of the Company and maximising the
value of all the milk produced by the Cooperative’s member
dairy farmers.
FrieslandCampina strives to achieve the following goals:
• an increased share of added-value and branded products
in the total sales volume;
• further operating profit growth;
• a substantially higher performance premium and
a higher distribution of member bonds for the
member dairy farmers;
• an 80 percent reduction compared with 2011 of the
number of job-related accidents resulting in sick leave
per 200,000 hours worked;
• climate-neutral growth throughout the entire chain
from cow to consumer.
FrieslandCampina invests more than the average in the
three growth categories: dairy-based beverages, infant
nutrition and branded cheese. These categories are
supported through research & development efforts in the
field of growth & development (of children), daily nutrition,
health & wellness and functionality.
Because it is directly linked with the Cooperative,
FrieslandCampina controls the entire production chain from
raw milk to distribution. As a result FrieslandCampina can
vouch for the quality of its products. In the collaboration
with member dairy farmers the accent is on quality, food
safety and operating sustainably.
FrieslandCampina strives to achieve the foreseen growth
of its activities in a climate-neutral manner throughout the
entire chain from cow to consumer. The Company wants to
achieve this by working with the member dairy farmers and
chain partners on improving energy efficiency, reducing
greenhouse gas emissions, stimulating the production
of sustainable energy on dairy farms and keeping cows
a component of the Dutch landscape.
Information about the achievement of the strategy can be
found on pages 26 to 30.