For consumers in developed countries, globalization means an abundance of choice. This is the era of “fast fashion,” where designs can go from the design board to factories to stores in two weeks. It is also “fast” in the sense that it takes less time for trends to come and go. Historically, the price of clothes has never been lower and this and this, combined with the ever-changing stock, encourages people to follow the latest fashions and change their wardrobes more frequently.