- Manage E2E Tesco online business @ Lazada and other marketplace by delivering a great customer shopping experience via range assortment, price and trade promotion , marketing and back-end operation - DC, IT, fulfillment and logistic.
- Developed L-T online business strategy and led execution to deliver business KPI's - sales and profit.
- Drive and support cross-channel integration through managing of omni-channel marketing initiatives.
- Drive growth by identifying new product opportunities and revenue streams; research and analyze for feasibility and business impact; lead implementation of those ideas into products.
- Led digital acquisition program to migrate customers from both existing online platform and Tesco brick & mortar.
- Stay abreast of changes in the online marketing environment to best serve the objectives of the organization and adjust plans accordingly.