Gamma's overall desire to reduce husiness and IS costs through efficiencies expected from maricet competition, and ihe simultaneous expeclation of increased revenues from Suhsid, which was free lo provide IS services to other companies. Gamma's other business units were free to j^o elsewhere lor IS services. They also developed their own IS internal units. Gamma's IS function had become one of selective sotircing as each business unit was free to clioosc the
mix of external and internal IS providers. With the growth of internal IS units in Gamma, its IS changed from a decentralized to a shared structure. Thus, while the company continued its Analyzer business strategy, all three aspects of the IS strategy moved back somewhat toward their positions in Period 1, exhibiting an uncertain turnaround. These adjustments in the three components of IS strategy produced the ideal alignment jirofile of "Alliance-Alignment through
Partnering.