4. Discuss the problem using the theoretical application
The Problem in case the member of the Pollution Probe, greenpeace and a prominent. Environmental group rejected some endorsement of the GREEN products. but also received a letter of encouragement from the Public who supported Loblaws and then.
survey conducted four week after the line introduction revealed an 82 percent awareness of the Green line with 27 percent of the consumer actually purchasing at least one of the Green product. It show the consumer Also have interested in the product.
This product has a strong presence, is Green Product. We use the Product Positioning Strategy to continue to emphasize our position further.
1. Meet as much possible the need of specific segment of the market.
2. Limit sudden change in sale
3. Make customer faithful to the brand.
The advantages of green product is
Improved Health and Safety
Contain Fewer Antibacterial Ingredients
Environmental Protection
Saving our planet and our life