Barbie as an Enduring Icon
Barbie's link to success is her ability to change with the times. She evolved from model, to career woman, to president! With five facelifts, Barbie has been able to maintain her status as "the most popular fashion doll ever created" ("The Barbie Doll Story"). The talented staff at Mattel researches societal trends to keep Barbie current. "Whatever is in the pre-teen section of local department stores is likely to be on the Barbie shelves in toy stores" (Riddick "Introduction"). Barbie's popularity has held steady for over four decades and is likely to continue for more years to come.