After I studied the information of KitKat chocolate. I have several comments as to the success and the popularity of the KitKat. Thereby them has achieved more than 75 years and sold in over 72 countries worldwide. This is what makes them successful and popular following.
First of all, the KitKat is popular because its is made by milk chocolate and filled with wafer biscuit bar. It’s savory, delicious and easy to carry.
Secondly, KitKat has adjusted flavors as the local consumers like. So they have a variety of flavors and won the hearts consumers. In Thailand, the best-selling flavor is chocolate KitKat, 35 g 4 bars. (Nielsen, MAT 2011)
Finally, The KitKat is the branding regularly and effectively communicates with their customers using the slogan. ‘’Have a break, have a KitKat. ‘’ This making them is known and popular.