There is increasing awareness amongst universities and local entrepreneurship support providers
of putting more emphasis on action plans rather than business plans. The importance of drive and
energy based on proactive conduct is better valued than academic and written intentions. There is a big
difference between what you do and what you would like to do. Although market analysis and other
relevant tasks and preparations surely could be proved valid and very important, the emphasis should
be on the constant drive and development of the venture. Entrepreneurs rarely want to have to write
long reports – they want development and results. Thus looking at the start-up as an organic, everchanging
entity should be supported. The following quote illustrates this:
The major difficulty that may arise when functional inputs are dominant – as they seem to be
in many programmes – is that they may deny the capacity for development of the kind of
holistic management that is central to the entrepreneur. Entrepreneurial managers aremanagers of the „total‟ business and thus able constantly to „feel‟ it. Entrepreneurs seek
knowledge on a „need to know‟, „know how‟ and „know who‟ basis and, in the experience of
the author working with many groups of entrepreneurs, will enthusiastically embrace new
knowledge when it brings forward future recognisable contextual experience to them and
helps them to conceptualise and give broader meaning to their existing problems and
opportunities. (Gibb, 2005)6
There is increasing awareness amongst universities and local entrepreneurship support providersof putting more emphasis on action plans rather than business plans. The importance of drive andenergy based on proactive conduct is better valued than academic and written intentions. There is a bigdifference between what you do and what you would like to do. Although market analysis and otherrelevant tasks and preparations surely could be proved valid and very important, the emphasis shouldbe on the constant drive and development of the venture. Entrepreneurs rarely want to have to writelong reports – they want development and results. Thus looking at the start-up as an organic, everchangingentity should be supported. The following quote illustrates this:The major difficulty that may arise when functional inputs are dominant – as they seem to bein many programmes – is that they may deny the capacity for development of the kind ofholistic management that is central to the entrepreneur. Entrepreneurial managers aremanagers of the „total‟ business and thus able constantly to „feel‟ it. Entrepreneurs seekknowledge on a „need to know‟, „know how‟ and „know who‟ basis and, in the experience ofthe author working with many groups of entrepreneurs, will enthusiastically embrace newknowledge when it brings forward future recognisable contextual experience to them andช่วยให้ conceptualise และให้ความหมายที่กว้างขึ้นของปัญหาที่มีอยู่ และโอกาส (Gibb, 2005) 6
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