The better the caliber and performance capabilities of the core components used, the better a camera's performance and quality (but the higher the production costs per camera) All three core components (the image resolution module, lens, and flash memory card) are purchased from outside suppliers; these suppliers sell essentially the same core components at the same prices to all camera makers. However, advances in low-cost digital technology, coupled with greater ability of suppliers to achieve production economies in the manufacture of image resolution modules, LCD displays, and camera lens are resulting in steadily lower market prices for these three components. You Page 1 Copyright C 2009 GLO-BUS Software, Inc.