one person's adventure may simply be commonplace to another traveller. how, then is adventure travel to be defined. the most product-if a product is promoted as an adventure then it can be defined as such,even if it turns out not to be particularly adventurous. in reality, some adventure holiday products are relatively tame, while some ordinary holiday packages are quite demanding. Perhaps the key distinguishing feature of an adventure holiday is that it must have a quality of exploration or of an expedition about it -for the entire length of the trip, not just for one or two days.