Also, the sequencing of the messages around a communication event should be taken into consideration. For instance, if you are involved in a merger communication event, youwill need to consider the timing of every announcement down to the minute for both internal and all external stakeholders. Ideally, you would want your internal audiences to receive the announcement first, but often the best timing for a merger announcement is not the best time to reach employees, for instance , early enough on Monday to influence the stock price. Depending on the company’s pubic profile , how and when the public hears or sees the announcement will affect how they respond to it ,just as when the announcement hits the market will impact investors’ responses around the globe. Legal and regulatory requirements could also affect the timning of any announcements related to a merger