Phase 2 research begins once the medium
is developed. In this phase, specific information
is accumulated about the uses and the
users of the medium. How do people use the
medium in real life? Do they use it for information
only, to save time, for entertainment,
or for some other reason? Do children use it?
Do adults use it? Why? What gratifications
does the new medium provide? What other
types of information and entertainment does
the new medium replace? Were original projections
about the use of the medium correct?
What uses are evident other than those
that were predicted from initial research?