Collective Action
• Collective action is an action of a certain crowd that is enduring and structured to some
extent, and has some specific goals to redress (correct) some wrong.
• Ordinary people are active in it.
• It includes from strikes, riots and boycotts to the professionally-led social movement.
What is Social Movement?
• Social movement is the most organized and enduring expression of collective action.
• It attempts to bring about or resist fundamental change in an existing group of society.