Awareness of environmental impacts on society is increasing among companies. In order to
turn environmental problems into business opportunities, many companies are beginning to consider how
environmental, or green aspects can be integrated into their service offerings. This opportunity can be of
specific interest to logistics service providers, whose core business is an environmental impact in itself.
The purpose of this article is to indicate where green-labelled logistics service providers are positioned today
in their development, and to seek the underlying rationale in development of green service offerings