So I want to separate the revolutions into three categories. The first one’s what we saw at
Ducati, which is functions being transformed by technology. The work of engineering these
days is very different than what it used to be. The work of a mechanic at the track is very
different than what it used to be. The work of an academic, actually, is pretty different than
it used to be. We used to have to go visit the mainframe to go run fairly simple statistical
analyses, and we’d wait overnight and we’d get our results back. And now we just crank
these things out—doctoral students crank them out; we don’t do it. But you can just crank.
The amount of power and the amount of speed you get is just fantastic. So there have been
functions that have been really deeply affected by technology.