The outcome evaluation methods varied in each of the two cities, depending on the resources
available to each community. A pre-campaign and post-campaign KAB survey was planned for both
cities using random telephone sampling of the target audience. in Butte, the state health department was able to provide access to a professional research firm, which conducted the surveys. In Salt Lake City, however, the campaign had to rely on volunteers to serve as interviewers; despite some training,it soon became apparent that respondents were not willing to answer the sensitive questions they were being asked. This may have been because of the more conservative nature of Salt Lake City residents or because of the inexperience of the interviewers. The survey was completed in Butte, but was deemed too inefficient to pursue in Salt Lake City.