Through literatures, it appears that researches of innovation are intensive in the area of business, while
so much work needed to be done in the field of the non-profit firms (Walker, 2005). This results in a
research gap in knowledge for the non-profit practitioners and scholars (Jaskyte, 2011). Jaskyte (2011)
believes that innovation is an essential characteristic of the non-profit firms that are more flexible and
adoptable than the other firms because they are not driven by the “bottom line”.
Innovations have been studied from many different dimensions such as economics, business,
technology, finance and management. They have enhanced this area of study and to enable future
researchers to get a better consideration of the innovation process. The prevalent discussion among
practitioners of innovation has created many approaches to conceptualize innovation. Innovation can be
referred to as an act of introducing something new (process of innovation); or something introduced
newly (product; or object). For example, Carol and Mavis (2007) described innovation as an idea,
practice or object that apparent as recent by people or the adoption unit.
Finally, Jaskyte (2011) found that there is a positive relationship between innovation and performance,
which creates the need in the non-profit firms to build the culture of innovation in order to improve the
performance.
Through literatures, it appears that researches of innovation are intensive in the area of business, whileso much work needed to be done in the field of the non-profit firms (Walker, 2005). This results in aresearch gap in knowledge for the non-profit practitioners and scholars (Jaskyte, 2011). Jaskyte (2011)believes that innovation is an essential characteristic of the non-profit firms that are more flexible andadoptable than the other firms because they are not driven by the “bottom line”.Innovations have been studied from many different dimensions such as economics, business,technology, finance and management. They have enhanced this area of study and to enable futureresearchers to get a better consideration of the innovation process. The prevalent discussion amongpractitioners of innovation has created many approaches to conceptualize innovation. Innovation can bereferred to as an act of introducing something new (process of innovation); or something introducednewly (product; or object). For example, Carol and Mavis (2007) described innovation as an idea,practice or object that apparent as recent by people or the adoption unit. Finally, Jaskyte (2011) found that there is a positive relationship between innovation and performance,which creates the need in the non-profit firms to build the culture of innovation in order to improve theperformance.
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