Defender Has advantage of product technology or production strengths. Products can be delivered at low cost because of efficiencies or at high quality or both.Prospector Dominates market with ability to change with the market. Flexible management style, bottom-line controls.
Analyzers Combines both defender and prospector features. Uses differentiating to offset market position in either the marketing or production context.
Reactor A non-strategy. The most implausible of positions. Weak in all areas. Presumably a “walking wounded” company.