Dora's become a fashion icon in Singapore influencing
young women's shopping habits
Singaporean student Dora Soh posts her "outfit of the day" online every day, to connect with fellow fashionistas and inspire her nearly 10,000 followers on Instagram.
The 22-year-old's shopping habits have become so influential that online retailers are now sponsoring her to wear their clothes, in hopes that her posts will boost their brand and sales.
"On social media, I can interact with strangers and share fashion inspiration by following their accounts and liking their photos," Ms Soh says.
While this sounds like a simple formula to keep up with the latest fashion trends, the avid shopper is at the forefront of a rapidly growing business in
Asia - social shopping.
Dora's become a fashion icon in Singapore influencing
young women's shopping habits
Singaporean student Dora Soh posts her "outfit of the day" online every day, to connect with fellow fashionistas and inspire her nearly 10,000 followers on Instagram.
The 22-year-old's shopping habits have become so influential that online retailers are now sponsoring her to wear their clothes, in hopes that her posts will boost their brand and sales.
"On social media, I can interact with strangers and share fashion inspiration by following their accounts and liking their photos," Ms Soh says.
While this sounds like a simple formula to keep up with the latest fashion trends, the avid shopper is at the forefront of a rapidly growing business in
Asia - social shopping.
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