Self-Direction. Independent thought and action; choosing, creating, exploring.
2. Stimulation. Excitement, novelty, and challenge in life.
3. Hedonism. Pleasure and sensuous gratification for oneself.
4. Achievement. Personal success through demonstrating competence according to
social standards.
5. Power. Social status and prestige, control or dominance over people and resources.
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6. Security. Safety, harmony, and stability of society, of relationships, and of self.
7. Conformity. Restraint of actions, inclinations, and impulses likely to upset or harm
others and violate social expectations or norms.
8. Tradition. Respect, commitment, and acceptance of the customs and ideas that
traditional culture or religion provide the self.
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9. Benevolence. Preserving and enhancing the welfare of those with whom one is in
frequent personal contact