The English language signboard is a very important tool that can reach a great
number of targeted readers who visit places in Chiang Mai and are looking for tourist
information, often at bargain prices. Whether or not the signboards are effective in
transferring the intended message depends on the quality of the message on the
signboards.
It is significant that the sender of the message needs to have both skills in
communicating their message and skills in transferring the message in the targeted
language of the receiver in order to reach the ultimate goal of conveying the message
in English signboards.