Campaigning for institutions to adopt and enforce codes of conduct
Olympic rings
When the 2000 Olympics were held in Sydney, Australia, Australian labor federations created and signed an agreement with the Olympic organizing committee requiring all sponsors and licensees to adhere to minimum labor standards, including international conventions on child labor.
Pressure from human rights groups, consumers, and international trade unions led the group overseeing the World Cup (FIFA—Federation Internationale de Football Association) to adopt a Code in 1998 stating it would cease using soccer balls made with child labor. This year, when reports indicated that children were still working in the soccer ball industry and that adult workers were not being paid a living wage, activists launched a new publicity and letter-writing campaign, mobilizing soccer fans, consumers, and politicians to demand FIFA improve factory monitoring and live up to the promises in its Code.