Acute respiratory infection (ARI) is one of the negative effects caused by smog. The main cause is the burning of land carried out
by the entrepreneurs during the opening land. This was done because the way is the cheapest way of opening land. Injuring ARI
resulted in many losses; include medical expense, lost income when injured sickness, in addition to sickness creates disutility. To
reduce the magnitude of cost, the ARI sufferers have willing to compensate for employers. This research is aimed to determine
people’s willingness to pay for risk mitigation of smog as well as investigate its determinants.