The key findings from the focus groups were that:
Target audience members experience ambivalence about birth control. They know it's the smart thing to do, but they have many excuses for their failure to use it.
Many of the women engage in irrational thinking, such as "It can't happen to me" or "We'll be okay just this once."
Target audience members do not learn much about how to prevent pregnancies in school or from their parents. They need basic facts about contraception and a place to receive nonjudgmental information.
Women who had babies as a result of an unintended pregnancy said that if they had known how difficult it would be to raise a baby and everything they would have to give up, they would have been more careful about using birth control.
The support of male partners and their cooperation in using condoms is needed. Target audience members need help in talking about this issue with their partners.