FEASIBILITY STUDYA key tool to help to reach the decision as to whether a conceptis likely to be a success or not is the feasibility study. A feasibilitystudy is a document that is developed after the restaurateur hasstudied the market and analysed the economy so that he/she has agood knowledge of the environment that the business is proposedto be developed in and the expected return on the investment.Although there are many guides about conducting feasibilitystudies the key areas that need to be covered remain largely thesame. Here we propose an approach to the feasibility study fromthe specifi c to the more generic. Since the most diffi cult and timeconsuming task can be the collection of data, starting with thelocation might save valuable time and resources (Figure 4.2 .)Figure 4.2 The feasibility study