Identifying employees as a strategic resource is the basis step towards formulation of an effective human resource strategy. McDonald seems to be better at this. It considers the employees as a vital asset for its current position and further growth. It has validated the investment in its human resource development program through its performance and has managed to keep the high morale of employees. Similarly the organization has implemented effective appraisal techniques such as the 360 degree appraisal scheme to reward the employees and promoting them. Well-devised training and development program in Hamburger University has enabled the employees to pick up their job easily. Such programs has held the employee morale high, upgraded their skills and ensured the standard of services to be delivered.