Health literacy as asset
A distinctly different conceptual approach has evolved
from origins in public health and health promotion. This conceptualization emanates from an understanding of the
role of health education and communication in developing
competencies for different forms of health action (personal,
social and environmental). Health literacy in this case is
seen as a means to enabling individuals to exert greater
control over their health and the range of personal, social
and environmental determinants of health.