The Internet has been a great leveler in connecting people from across the globe. It has also enabled businesses to go global by connecting with customer groups in various countries.
Despite all the advantages that the Internet has brought about, language still remains a challenge for businesses to reach a larger audience. Though English is perceived as a global language of business communication, many countries still prefer to converse in their local tongue. Translation has helped bridge this divide to a large extent by brining diverse groups of linguistically and culturally different people together, enabling them to communicate effectively.