Under a new Agricultural Competitiveness Project to improve the market orientation of production, 20,000 extension officers (plus other farmer decision influencers) who own mobile phones will receive annual subscriptions to SMS-based information services. The services (in the local language) will be tailored to suit local agricultural specialization and consist of technical information, local weather forecasts, price information, overviews of the market, and information related to the competitiveness project, such as training opportunities, government agricultural schemes, and so ons.