Before writing the application letter, you must assess your qualifications. But before you can assess your qualifications, you have to first answer the question: “why should this company want to employ me?” To answer that question you need to find out as much as you can about the prospective employer’s requirements or preferences. Then try to fit you qualifications to his particular needs. For instance, an advertisement in the classified section of the Bangkok Post of February 18, 20--, ran as follows: