Research into risky decision-making suggests that we are more impartial when asked to evaluate risk for other people than we are when we do these risky behaviours ourselves. Not only are we less likely to be swayed by cognitivebiases in weighing risks for others, but we are less likely to let our emotions get in the way. For researchers looking at how we made decisions about risks, the process is often regarded as an economic model in which we compare costs and benefits involved. Still, we are also prone to cognitive biases that can influence us into doing things that we might not ordinarily consider doing. Among the most important of these biases is knowing that others are engaging in that same risky behaviour