• Kellogg’s also launched a series of Consumer Awareness Campaigns. The company reached out to the students across a number of schools in the country. Several other Direct Promotion strategies were included as well.
• Kellogg’s kept on introducing new products and brands in the market as explained in the products section of the report. These new launches were accompanied by offers and discounts. It was a continuously used tool by the company whenever a new variant was to enter the market.
• Kellogg’s also improvised on its packaging of the products. The products now came in attractive packages and with goodies as well for the kids and the teens.
• Kellogg’s introduced the concept of associating a MASCOT with a particular product. These MASCOT’s were famous cartoon characters or the already famous Mascots amongst the kids in the West.