Phase Three—Description of the Characteristics
of the Item and the Quantity Needed
Using the desired characteristics and quantities developed in the previous phase as
a starting point, buyers translate that general information into detailed specifications
describing exactly what is expected and required. The determination of detailed specifications
serves several purposes. First, detailed specifications guide supplier firms in
developing their proposals. Second, these specifications provide the buyer a framework
for evaluating, comparing, and choosing among the proposed solutions. Postpurchase
specifications serve as a standard for evaluation to ensure that the buying
firm receives the required product features and quantities. Trust-based buyer–seller
relationships allow salespeople to work closely with buyers and collaboratively assist
them in establishing the detailed specifications of the preferred solutions