Gorillaz made their first record in 2000, and it was a huge success. Hewlett created an animated video story for each of the four tracks on the record. People could also get a pamphlet that told the fictional story of the band. The band's website became very popular, too.People could visit the recording studio and the homes of all of the characters. It was even possible to get onto each of the character's computers to find out more about them. Everyone wanted to know who behind the cartoon pop band.