Although South Korea is modernizing extremely fast, it still holds on to many traditional values and the old way of life. Where there are not highly populated cities, there are rural area's which are still relatively poor, and still follow traditional ways of life. In cities, millions of people live in apartments, but in the rural area's you will find traditional housing. Also, even though the cities are headed toward very modern times, people still hold onto some traditional values. One thing that guarantee's this is the language. The language has traditional values of social status and respect built directly into it. Words change depending on who you are speaking with. This will keep traditional values always present.