After designing customer driven strategy , marketers must
develop an integrated marketing plan that will deliver intended
value to target segment.
Integrated marketing approach is the combination of
marketing tactics (mix) to customize the offering to a
customer based on the segment that you are targeting and
thereby target various segments individually by making a
change in the marketing mix (4Ps).
For instance,
firm must create need-satisfying market offering(product).
It must decide how much it will charge for the offering(price).
How it will make offering available to target customer (place).
It must communicate with target customer about the offering
and persuade them (promotion)