As a company Apple Inc. has developed from being a pioneering PC company specialised in creating high end PCs to a diversified design powerhouse focused on constantly innovating products that not only revolutionise and redefine industries but that also reshape customers' perceptions of products and functionality simultaneously. This report attempts to put to Apple, its businesses, its products and strategies under the microscope in order to provide the reader a better view of the underlying reasons for Apple's success with specific regard to strategy.
The report begins with a detailed overview of Apple's core strategy of differentiating itself by constant innovation of products that redefine the boundaries of the industries it operates in. From here, a link is made to show the corporate structure of the company and more importantly to highlight the culture of innovation within Apple that serves simultaneously as its driving force and competitive advantage.