Much like Facebook, a patient could create a community or join medical causes. And just like the App store, low-cost or free applications could help individuals measure their own health, do prediagnosis of a sick child, or test for possible drug interactions.
In this new industry model, patients become more like partners. This goes beyond the current catchphrase of “patient centric” health care. The patient co-creates health care and wellness, producing an outcome that is more evidence-based and cost effective (i.e., safer, better, and cheaper).