How does your organization determine current and near-term requirements and expectations of customers (e.g., customer focus groups, third-party surveys, etc.)?
Zero-Based Organization
- No end-user surveys are conducted.
- Customers are not segmented and surveyed regarding their requirements and expectations.
World-Class Organization
- Current and near-term requirements and expectations are determined by surveys, focus groups, and benchmark data.
- Organization holds semi-annual customer focus groups and surveys to ensure customer expectations are being met.