Generation Y
(˜18-29 years)
14% of web users 18-29 years old downloaded podcasts in 2006 (Centers for Disease
Control and Prevention [CDC], 2007)
76% watch online video in 2007 (CDC, 2007)
23% are interested in using a mobile device for accessing their personal health records
(Deloitte, 2010)
56% say they look up treatment information online (Deloitte, 2010)
As of 2010, 90% of this age-group own a cell phone, using them to send text messages, take
and send pictures, and access the Internet (Smith, 2010)