Anita Roddick’s opportunity came when her children
were young and the family needed an income. Selling
only natural products, Anita created a market for cheap
cosmetics in reusable bottles. Soon her small shop became
a big company, but she stuck to her principles. She proved
that big companies could help poor communities around
the world by buying their products at a fair price. Anita Roddick questioned the old business ways of making a
profit at any price.