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Not only are you doubting your self-worth, you are sending the message to your current clients that your services are not as valuable as you once thought. It is crucial to remember that though the client is paying for your services, they are also paying for an entire experience with you during the wedding. Instead of discounting your business, use incentives to book clients who are on the fence with you. The incentives you provide must hold value, so they must be worth it both you and the client.