More specifically, we seek to do two things in this article. First, we seek to measure investment in intangible assets at an aggregate and industry level. We believe it of interest for it tries to document knowledge investment in industries where measured R&D is apparently very low, such as finance and trade. Current data can document the physical, software and human capital deepening in these industries (and also R&D, when capitalised in the National Accounts in 2014). However, this paper tries to ask and answer whether we are missing significant investment in knowledge or ideas in these sectors.