Once you have a well-constructed story in place, you need to distribute it across multiple channels to get it heard. Know the places where your target audiences are most likely to hang out: social media channels, blogs, messaging platforms or forums. Pour your story out on these channels and gauge the interest of your audience.
Also create multiple formats of your story to distribute it on different channels. For instance, you can have the same story told in the form of a presentation for SlideShare or narrated through a video on YouTube. However, be ready to answer the questions that might ensue and do so with confidence while staying true to the heart of your story.